Paul Armstrong
Strategic advisor helping founders and leadership teams build momentum through clarity. When you're at an inflection point — growth, change, or internal friction — it's not always more effort that's needed, but a better frame. I help organisations find the “just right” path and move with confidence.
Most capable teams don’t lack ideas or effort — they lack framing. The wrong frame leads to wasted motion. The right frame turns confusion into action.
Before you scale or restructure, find your frame. Everything else builds from there.
I work with founders and leadership teams at inflexion points — where the next step needs to be clearer, faster, and more aligned.
With over 35 years of experience in technology, strategy, and leadership, I bring energy, structure, and perspective to complex challenges.
As founder of The Goldilocks Zone Solutions, I help organisations find the “just right” path — not overbuilt, not underdone — ready to execute with confidence.
Whether it’s designing a market entry strategy, writing a tender, reframing a product story, or helping a team align behind change, I support leaders in moving from friction to flow, with pace and purpose.
Focus
- Strategic planning and execution support
- Framing and communicating change
- Leadership coaching and founder support
- Market and customer strategy
- Technology positioning and product architecture
- Business storytelling: tenders, plans, board updates
Services
Discovery Session
Free meeting to explore your needs and fit. Let’s find out what’s stuck, what’s needed, and whether I can help or if I can point you somewhere else helpful.
Free
Strategy Session
A focused half-day or full-day session for founders and leadership teams to step back, get perspective, and sharpen direction. We’ll work through framing, alignment, and next-step clarity — whether you're navigating change, preparing for growth, or just stuck in the noise. Includes preparation, a facilitated session (in person or virtual), and a short follow-up summary. Practical, fast-moving, and energising — this is strategy, not theory.
Price on enquiry
Strategic Advisory
I work with founders and leadership teams as a thinking partner — providing clarity, perspective, and structure across strategy, technology, and execution. Ideal for early to mid-stage businesses navigating growth, transformation, or uncertainty.
Price on enquiry
Strategic Storytelling
I write and structure complex tenders, strategic plans, and business cases that communicate clearly and compellingly — combining facts with emotion to build trust and action.
Price on enquiry