Paul Argus

Paul & Co

International award-winning executive delivering business transformation strategy, go-to-market capability and customer lifecycle management solutions for over 20 years.

Paul has designed and delivered business transformation strategy and go-to-market capability across B2B and B2C SaaS, Finance, Real Estate, Media and Analytics. Highly data-driven, with a Degree in Applied Statistics, he leads cross-functional project teams that combine data, emerging technology, content and user-centred design to deliver omnichannel programmes and customer experiences that solve business problems and maximise lifetime value.

For over 20 years Paul has built high-talent teams across a variety of functions including strategy, marketing, e-commerce, inside sales, customer success, sales enablement and product management while also consulting through his company Paul & Co. This makes him a highly respected coach and collaborator who has navigated complex, matrixed organisations across Australia and New Zealand including Commonwealth Bank and CoreLogic and start up challenges at Archistar, Academy Xi and smrtr.

Focus

Strategy & Problem Solving

  • Company strategy, pitch decks
  • Churn management
  • Product/Market Fit
  • Voice of Customer
  • Single Customer View establishment

Go to Market & Customer Management Capability Build

  • Sales KPIs and Playbooks
  • Martech stack foundations
  • Digital experience
  • Omnichannel data driven customer management
  • B2B and B2C marketing