Melissa Firth

Seasoned Chief Product Officer/CXO & CEO Advisor with 25+ years’ deep and broad human-centred digital media and product experience, and 11 years' senior executive experience in SaaS and corporate innovation. Through a blend of creativity, commerciality, facilitation and collaborative leadership, I help scaling SaaS businesses, leadership teams and product teams get clear on their business and product strategy, use the right language for the right audiences, live their best work-lives and hurdle their biggest barriers to growth.

Currently available for

  • Fractional CPO / CXO roles (part-time member of your executive team) - short to medium term
  • CEO & SLT Advisory, Product Leadership Coaching & Consulting
  • Interim/Acting CEO roles


  • FileInvite (fCPO)
  • Farm Focus (fCXO)
  • Storypark (Chief Product Officer)
  • Chorus (Head of Innovation)
  • Te Papa Museum (Chief Digital Officer)
  • Australian Broadcasting Corporation (GM, Digital Business)


  • Setting business strategy, product vision, product strategy and roadmaps
  • Facilitating strategic conversations & workshops to align leadership teams behind shared goals and decision-making parameters
  • Coaching product managers to connect value creation with value capture (building commercial and strategic acumen)
  • People leadership & capability building: removing drama and fostering empathetic, accountable, high-performing teams and cultures
  • Sense-making & strategic storytelling - helping companies understand themselves, use the right language in the right place, and prioritise for impact
  • Collaboration Audits: Identifying where to optimise processes, tools, practices & behaviours to unlock the potential in teams


Fractional CPO/CXO

Monthly retainer for agreed hours / month

Coaching & Advisory

Transformation and Executive Coaching and Advisory for Founders, SLTs and Product Leaders. Customised to need.