Li Ling Ho
I’m a fractional COO/CFO who helps startups build healthy, scalable operations with financial clarity. With a background in ethical business leadership, I support founders and bring structure and creative problem solving to the chaos of early growth - aligning strategy, systems, finances and sustainability for their business or impact organisation.
As a COO/CFO, I bridge the gap between vision and execution, whilst wearing both operational and financial hats. I also act as a trusted advisor to founders, offering support and insights for wholistic decision-making.
I specialise in helping early-stage ventures lay strong operational and financial foundations - from organisational design, systems, staffing, and scalable processes to cashflow, forecasting, revenue models, and building financial sustainability.
My leadership style is practical, values-aligned, and built on experience across both commercial and impact sectors, including founding roles and scaling purpose-driven organisations.
I support founders by creating the clarity and structure needed to make informed, sustainable growth decisions.
Focus
An integrated COO/CFO role that offers a unique blend of operational excellence and financial acumen:
- Operational Leadership: Oversees daily operations, ensuring efficiency and effectiveness across departments.
- Strategy Implementation: Translates strategic vision into operational and financial plans and executes them.
- Team Management: Leads cross-functional teams, fostering collaboration and accountability, whilst being mindful of founder and team well-being and development.
- Organisational design: Manages workforce planning and capacity building.
- Process Optimization: Establishes relevant best practice operational and financial processes and policies. Identifies and implements process improvements to enhance productivity.
- Performance Monitoring: Establishes key performance indicators (KPIs) to monitor and drive performance.
- Budgeting & Forecasting: Oversees budgeting processes and financial forecasts, manages cashflow.
- Financial Reporting: Provides financial reporting to stakeholders.
- Risk Management: Identifies operational and financial risks so mitigation strategies can be developed.
Services
Fractional COO/CFO
I work with you, in your team as staff, on a part-time basis.
Monthly Retainer: $3,375-$4,320 per month for 25-32 hours ($135/hour)
Consultant
I work with you on a part-time basis, on an agreed piece of work or area of focus, for a set period of time.
Hourly Rate: $150/hour