Li Ling Ho

I’m a fractional COO/CFO who helps startups build healthy, scalable operations with financial clarity. With a background in ethical business leadership, I support founders and bring structure and creative problem solving to the chaos of early growth - aligning strategy, systems, finances and sustainability for their business or impact organisation.

As a COO/CFO, I bridge the gap between vision and execution, whilst wearing both operational and financial hats. I also act as a trusted advisor to founders, offering support and insights for wholistic decision-making.

I specialise in helping early-stage ventures lay strong operational and financial foundations - from organisational design, systems, staffing, and scalable processes to cashflow, forecasting, revenue models, and building financial sustainability.

My leadership style is practical, values-aligned, and built on experience across both commercial and impact sectors, including founding roles and scaling purpose-driven organisations.

I support founders by creating the clarity and structure needed to make informed, sustainable growth decisions.

Focus

An integrated COO/CFO role that offers a unique blend of operational excellence and financial acumen:

  • Operational Leadership: Oversees daily operations, ensuring efficiency and effectiveness across departments.
  • Strategy Implementation: Translates strategic vision into operational and financial plans and executes them.
  • Team Management: Leads cross-functional teams, fostering collaboration and accountability, whilst being mindful of founder and team well-being and development.
  • Organisational design: Manages workforce planning and capacity building.
  • Process Optimization: Establishes relevant best practice operational and financial processes and policies. Identifies and implements process improvements to enhance productivity.
  • Performance Monitoring: Establishes key performance indicators (KPIs) to monitor and drive performance.
  • Budgeting & Forecasting: Oversees budgeting processes and financial forecasts, manages cashflow.
  • Financial Reporting: Provides financial reporting to stakeholders.
  • Risk Management: Identifies operational and financial risks so mitigation strategies can be developed.

Services

Fractional COO/CFO

I work with you, in your team as staff, on a part-time basis.

Monthly Retainer: $3,375-$4,320 per month for 25-32 hours ($135/hour)

Consultant

I work with you on a part-time basis, on an agreed piece of work or area of focus, for a set period of time.

Hourly Rate: $150/hour