Kate Mathews

I am a passionate Experience Design Lead, blending CX design and innovation, customer voice research, brand, product, technology, strategy, and organisational change approaches in my practice.

Having been fortunate to work with some of the world’s leading strategic design and brand experience consultancy teams, I’ve long been curious about creating cultural, corporate and consumer success. I thrive on deeply empathising with complex problems to then translate how innovative, meaningful ideation can engage, enhance and do-good. Inquisitive, observant and partner centric, I am a collaborative team lead with vision and interpretation skills that distill compelling, connected solutions.

Bringing together over 20 years of practice, theory, passion and design thinking, I have a holistic, Global-Kiwi view on how we can innovate valuably to transform the lives of communities both on and offline. I believe sound human centred method, and experience-led discipline has the potential to reframe how we think, and commit to continuously blend creativity, business, and technology to motivate cultures to live better.

Please visit my web-site for further information: we-form.co

– Value of design, imagination and innovation – Customer innovation as a practice – Humanity-centred design – Return on Experience (RoX) – Customer Experience maturity – Translation and integration across marketing, operations, brand and technology.