Jon Manning

Jon's career has been a journey through the most used Pricing methodologies: the cryptic world of oil industry Pricing, cost-plus Pricing in catering & consumer packaged goods, revenue / yield management in aviation, travel & tourism, and dynamic Pricing in internet cafes on the High Streets of the UK, the EU and the USA.

Today, Jon primarily develops value-based Pricing and monetisation strategies for companies that recognise that it’s not what he know about Pricing in their industry that counts: it’s what he knows about Pricing in so many other industries that helps make his work with them more profitable. His passion for optimal Pricing strategies ensures that, on average, he achieves at least a 20.9% revenue uplift for companies he works with.

Not only has Jon been the General Manager - Pricing at a SaaS tech company, he is a start-up mentor, a micro & behavioural economist and the author of "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Services", the most ridiculously titled Pricing book that guides start-ups, entrepreneurs and side hustlers through value-based Pricing.

Jon holds a Bachelor of Business (Applied Economics) from Deakin University (Australia), a Graduate Diploma of Business (Management) from Monash University (Australia) and a Master of Arts (European Studies), from the University of West London. His articles have been published in The Journal of Professional Pricing, the Journal of Revenue and Pricing Management, The Pricing Advisor, and The Wiglaf Journal.

• Fractional Chief Pricing Officer
• Pricing Research and New Product Pricing
• In-house Corporate Pricing Workshops
• Pricing Analytics & Revenue Modelling
• Pricing Psychology & Behavioural Economics
• Pricing Model Evaluation & Change Management
• Revenue Management & Dynamic Pricing
• Subscription, SaaS & Usage-based Pricing
• Winners & Losers Analysis, Back-book Migration Playbooks