Helen Shorthouse

Shorthouse Consulting

Marketing is more than just tactics and activities. Many organisations (and marketers) focus just on the tactics. But being busy, doesn’t necessarily mean you’re doing the RIGHT things and driving your business objectives. That’s where we’re different. We take a 'strategic’ approach to marketing - making sure you’re doing the right things and aligning activity to your business objectives. We’re also not just about creating a plan. We are focused on taking action - helping you and your team deliver.

  • Sometimes your sales pipeline needs a kickstart, or you are struggling to communicate a technical sell.

  • You may be new to marketing and need direction, or wanting to change from an ad hoc approach.

  • Or you may be going through a step-change in your business - a new product, new market, new positioning, or a new type of customer and you want to do it right.

If you crave an effective marketing & sales function that’s fit for your business today, and will scale as your business grows, you need to build a ‘marketing machine’.

We use a simple framework with these 4 key areas to help us build a marketing machine for your business.

We start by focusing on your strategy to make sure we’re doing the right things; we look at what systems, processes, people and resources are needed, and we help identify the right tactics and activities.

We are known for having a pragmatic approach; taking an approach that fits in your business needs.


Specialising in B2B scale-up growth, especially in the tech & innovation space - companies with a challenging sale.

  • One-off strategy: get clarity on your messaging, your customers and your positioning; Marketing Plan of activity and your own ‘playbook’ of “how we do it here”
  • Marketing leadership & support: coaching, marketing meetings and reporting, plus calls & emails between sessions. You're never on your own.
  • Fractional CMO (Chief Marketing Officer): part of your leadership team - providing direction, oversight and making sure things get done, without you having to worry.
  • Advisory: direction, a sounding board, accountability,
  • Marketing project work, including campaign planning, case studies, content creation, investment pitches, employee brand-building & recruitment, or review your proposals


Fractional CMO

Becomes part of your leadership team - direction, oversight and making sure things get done

Marketing Strategy

Get a marketing & sales strategy that you can deliver


Marketing strategy & leadership