Alina Bochkacheva
Fractional product and experience design leader, leveraging deep user insights to shape product strategy and build authentic market positioning. I help companies move beyond assumptions to create products that truly serve their users while building the internal cultures needed to sustain that focus.
I've spent over 12 years helping companies build meaningful digital experiences across the USA and New Zealand markets. In my recent roles, I've led design teams and scaled UX practices, learning that sustainable growth requires both operational excellence and deep user understanding. My approach combines hands-on UX expertise with strategic leadership capabilities, making me well-suited for fractional roles where companies need someone who can execute while building the foundations for long-term success.
As a three-time immigrant, I've developed deep cultural intelligence and operational resilience that proves invaluable when building cross-functional teams and navigating complex organizational challenges. This experience taught me to see potential where others might not, and to create systems and processes that enable diverse teams to collaborate effectively. One of my most formative professional experiences was at Duo Security, where I witnessed firsthand how values-driven operational practices and psychologically safe cultures enable teams to scale without losing their innovative edge.
My expertise spans both strategic vision and tactical execution. I conduct comprehensive user research and translate those insights into actionable product strategies, operational frameworks, and team structures that support sustainable growth. I specialize in helping companies move from founder-led chaos to systematic, user-centered operations—building the processes, hiring practices, and cultural foundations that allow organizations to scale authentically.
Focus
- User research and customer discovery through interviews, surveys, usability testing, and behavioral analysis to uncover real user needs and pain points
- Strategic consulting that translates user research findings into product roadmaps, positioning strategies, and go-to-market recommendations
- Building and coaching design and product teams to create user-centered design practices, establish design systems, and improve cross-functional collaboration
- Product-market fit assessment and optimization, helping SaaS companies refine their value proposition based on genuine user insights
- Team and organizational design to build cultures that sustain customer-centric innovation and effective collaboration
- UX audits and optimization for existing products, identifying usability issues and strategic opportunities for improvement